About Sherrie Rose
Legacy Futurist, Masterwork Advisor, and Chief Legacy Officer
A new executive title, a new word, and a newly named life stage all trace back to one person.
Sherrie Rose is an author, Chief Legacy Officer, and Masterwork Advisor who introduced Masterwork and named the life stage The Masterwork Years.
She guides accomplished people in bringing their decades of experience and defining achievements into clear focus: Between Livelihood & Legacy —That's Masterwork, Where your Wisdom leaves its mark.™
In 2020 she coined the word enhavim, which means purpose and mission led by vision, and began serving high achievers and legacy-minded leaders who want to contribute more.
She has written six books. Today she leads Masterwork360, volunteers with TEDx organizations, and mentors at a transformative learning academy. See what Sherrie Rose is creating now.
Her approach begins with people.
Why does Sherrie Rose call herself a Relationship Investor?
Sherrie invests in people. A Relationship Investor gives time and attention to nurturing a relationship, professional or personal, because business thrives on trust and legacy lives through the connections we build.
A Relationship Investor recognizes the diamond in the rough and discerns the potential within. Mentoring and guidance refine a person's brilliance, so they can share their masterwork with the people it benefits.
She calls the return on that investment Relationship Riches.
Why is the real currency Relationship Riches?
The words Riches and Investor on this site refer to people, and nothing here is for sale. Relationships are unique mini-cultures. Coaches, mentors, teachers, and guides influence this generation, and as AI spreads, genuine relationships and personal connections grow more valuable.
In life, there is one key relationship: the longest relationship you have is with yourself. The greater your contributions to yourself, the more you and others benefit.
"The Real Currency is Relationship Riches"
Guided by her personal motto, Sherrie builds close connections, strong teams, and value-driven communities. She helps clients develop dynamic living legacies that reflect their highest purpose. Read about Relationship Riches
Why do accomplished people choose a Masterwork Advisor?
When an accomplished person asks Sherrie how to develop their own masterwork, the answer begins one-on-one. Decades of experience rarely sort themselves into a direction.
Masterwork Advisor, a role defined by Sherrie Rose, is a trusted one-on-one advisor who helps an accomplished person develop their masterwork from decades of worthy experience.
Sherrie starts with the strengths, insights, and creative direction a client already has. Everything centers on enhavim, and the decade ahead is guided by the Decade Map™ (dMAP). Mentorship, focus sessions, and ongoing checkpoints keep each decision pointed toward a ten-year vision.
Vision leads. Purpose fuels. Mission fulfills.
Develop your masterwork to reach people outside your own circle. Beyond you. Because of you.
SHERRIE ROSE, Author
What does a Chief Legacy Officer bring to an organization?
A company appoints officers for what it cannot afford to leave to chance. Sherrie created the Chief Legacy Officer role to give legacy the same attention, developing it on purpose, decade by decade.
A Chief Legacy Officer (CLO) serves as archivist and futurist at once, honoring an organization's heritage while planning the decades ahead. The CLO tells the story of the organization's journey, so its history informs and inspires what comes next, and uses that legacy as a compass for present decisions. The role follows one line: "Champion Yesterday. Create Today. Transform Tomorrow."
As Chief Legacy Officer, Sherrie helps people and organizations live legacy worthy lives through The Wisdom Model™ and its Three Wisdoms: Live Smart, Give Smart, Leave Your Mark.
Organizations that develop masterwork can last a century or more. Disney and Warner Bros. reached their centennials in 2023, the same year as the 24 Hours of Le Mans. National Geographic, Marquis Who's Who, IBM, Ford, Coca-Cola, Johnson & Johnson, Procter & Gamble, Colgate-Palmolive, and Nestlé have all passed the hundred-year mark. What did each of them decide in its first decades that still pays off a century later?
The concepts below are how Sherrie helps people and organizations answer it.
What has Sherrie Rose named and defined?
Some are words she coined, some are concepts she defined, one is a role she created, and one is a life stage she named.
- Masterwork
Masterwork is a person's defining contribution, drawn from decades of worthy experience and shared to benefit other people, a concept introduced by Sherrie Rose, author of The Masterwork Years.
- The Masterwork Years
The Masterwork Years, a life stage named by Sherrie Rose, follows conventional success, when human wisdom, discernment, and mentorship grow more valuable as AI advances.
- Masterwork Advisor
Masterwork Advisor, a role defined by Sherrie Rose, is a trusted one-on-one advisor who helps an accomplished person develop their masterwork from decades of worthy experience.
- Relationship Riches
"The Real Currency is Relationship Riches," her motto since 2010, first published in The Webinar Way (2012).
- Beyond you. Because of you.
One of her signature phrases: This pertains most to your masterwork that exists and reaches people beyond you, because of you.
- Live Smart, Give Smart, Leave Your Mark
Live Smart, Give Smart, Leave Your Mark, the Three Wisdoms defined by Sherrie Rose, form the foundation of The Wisdom Model™, which helps a person develop a legacy worthy life, career, or business.
- Enhavim
Enhavim, a word coined by Sherrie Rose, is purpose and mission led by vision.
- Decade Map™
The Decade Map™, a concept created by Sherrie Rose, is a map of the decade ahead that indicates the direction of a ten-year vision with destination mile markers along the way. Its short form is dMAP.
- Decade Intelligence
Decade Intelligence, a concept introduced by Sherrie Rose, is the capacity to hold a ten-year vision in mind while making decisions today.
- Wisdom has a half-life. Masterwork makes it whole.™
Her trademarked phrase for what fades when wisdom stays unshared, and what developing masterwork gives back.
The Masterwork Years is a distinct life stage, when decades of experience and wisdom can find their fullest expression, introduced to the world the way Daniel Goleman popularized emotional intelligence.
SHERRIE ROSE, Author
Which Sherrie Rose book should you read first?
Start with the newest. The Masterwork Years: Why Masterwork Matters As AI Advances names the stage that follows conventional success, and asks what your decades of wisdom are worth as AI advances.
If enhavim caught your eye, Create in the NOW: From Dream to Enhavim follows it from a dream to a plan. And if you have ever sat through a eulogy and wished the person had heard it while alive, Happy 100th Birthday To You! (Forget The Eulogy) was written for you. Both came out in 2025, and the second has a companion club.
Her earlier books include Mastering the 5 Core Values: The YEARN Advantage, on how authentic yearning activates inner greatness; The Cocoon Conundrum, on developing ideas; and The Webinar Way, from her years as a web event strategist. She is also a featured author in the anthologies Love and Oneness and Everyday Heroes 2. Two more books are in progress, including Legacy Well Planned, co-authored with financial services veteran Duane Morrow.
Your future vision is fueled by purpose and filled by mission. That's Enhavim: A meaningful endeavor.
SHERRIE ROSE, Author
See beyond the bio
The titles tell part of the story. Open any section below for the rest.
Why is strategy Sherrie Rose's core strength?
Sherrie is a strategist. A strategist forms the vision and leads the strategy that fulfills it: setting goals, choosing the actions that reach them, and gathering the resources to complete them.
Every strategy serves a larger aim, and Sherrie gave that aim a name. Enhavim, a word coined by Sherrie Rose, is purpose and mission led by vision. She also calls it the masterview. A strategy describes how the ends, the enhavim, will be reached by the means, people and resources.
Vision leads. Purpose fuels. Mission fulfills.
She applies strategy to web summits and international in-person events, empowering teams and investing in the people who turn ideas into successful enterprises. Sherrie is a strategic builder and a Relationship Investor.
What does Sherrie do for high achievers?
Sherrie Rose helps high achievers develop their masterwork. For a person, masterwork is their life's work; for a business, it is the enterprise's work. It benefits other people and can reach well beyond the person who develops it.
Sherrie describes masterwork as "Shaping Tomorrow's Destiny": guiding the course of the future through intentional actions, decisions, and innovations, with positive change that lasts for individuals, organizations, and communities.
She helps leaders develop their masterwork with The Wisdom Model™, and she hosts Masterwork360, a virtual and in-person mastermind with mentors and retreats.
Sherrie suggests considering legacy before midlife, so your actions align with the long-term results you want. Masterwork is tied to identity and reputation: how you live and conduct your affairs determines how you are perceived and the legacy you leave. Create wisely.
She created the Chief Legacy Officer role to help businesses and nonprofit organizations. In business, legacy plays a central part in succession planning and in selling a company. A legacy well planned attracts and retains talented successors, gives leadership a clear path through transition, and safeguards a company's values and reputation. When a company is sold, a strong legacy raises its value by showing a solid track record, reputation, and future potential.
Clients describe her as trustworthy, committed, loyal, and dependable, a consummate professional who approaches business and life with confidence and diplomacy. When she makes a commitment, it is as good as done. She simplifies and optimizes systems, keeps the enhavim masterview in sight while minding the details, and encourages others to be legacy worthy today. Read about her core qualities.
The Mastermind: how does the world see Sherrie Rose?
- Sally Hogshead's Fascination assessment identifies her persona as The Mastermind, with Power as her primary advantage. Sherrie is the Mastermind Chief.
- A leader who keeps a team focused on the long-term enhavim, calm and in control.
- She influences others with gentle confidence, authority, and leadership.
- Intelligent and determined, she fascinates with an understated approach.
- She is respected for her impartiality and her systematic, methodical manner.
- The Mastermind perceives intricate patterns, anticipates outcomes, and devises detailed plans, staying steps ahead through keen analysis and an understanding of human behavior.
- The Mastermind is one of 49 personas Sally Hogshead developed after a decade of research. Read about The Mastermind persona.
Where has Sherrie's career taken her?
Sherrie is a polymath, a constant learner, and a lover of life. Creativity and passion are the resources she draws on. She is the author Sherrie Rose, often confused online with the actress of the same name.
She was educated in Canada and the US, where she studied programming at university. Her international events career includes the World University Games, a World Expo, and the Olympic Committee protocol department, where she worked on new computer systems and tested new technologies. She has since served as an executive producer and presenter for multi-speaker global summits and contributed to TEDx events.
How technology serves people and enriches their lives has been a lasting interest. She has worked in high tech across telecom, Hollywood movie production, software development, and the coaching and personal development fields, and today she is deep in AI and software projects. Her first break online came with Eben Pagan, and she credits Armand Morin's internet marketing teaching for much of her early foundation.
She attends industry events in marketing, social media, and business development, because meeting in person is one of the best ways to invest in others and create Relationship Riches. Clients have engaged her from Australia, Asia, Europe, Canada, the USA, New Zealand, South Africa, and Latin America.
People who have worked with Sherrie often ask whether a new project is available, because they want to work with her again. Read their words on the Praise page. You can find her across social media at sherr.ie.
What fills Sherrie Rose's days between clients?
She is the mother of two remarkable daughters, and family and friends get her first attention. Tri-national and well traveled, she practices yoga, cycles, hikes, swims, walks the beach, and reads constantly. She experienced 9/11 in person; ask her how it changed her life.
You'll find her in long conversations brainstorming business projects, pondering the universe, or discussing spirituality and lovematism, a word she coined. Just as often she is knee-deep in AI, solving a technical problem with a cup of tea in hand and ready laughter that reflects her joy in living her own legacy, one meaningful day at a time.
Which signature phrases are Sherrie's?
- "The Real Currency is Relationship Riches."
- "Be Legacy Worthy."
- "Beyond you. Because of you."
- "Wisdom has a half-life. Masterwork makes it whole.™"
- "Vision leads. Purpose fuels. Mission fulfills."
- "Live Smart, Give Smart, Leave Your Mark."
- "Champion Yesterday. Create Today. Transform Tomorrow."
- "Masterwork brings your defining achievements to life.™"
- "Masterwork Makers, Legacy Shapers."
- "Map Your Decade."
- "The Masterwork Years."
- "Legacy is Longevity."
- "Your Puzzle Piece may be your Masterpiece."
- "Masterworthy Legacy is Dynamic Living Legacy."
- "Wholeworthy: the inherent worthwhileness of life."
- "Between Livelihood & Legacy —That's Masterwork, Where your Wisdom leaves its mark.™"
Sherrie has coined several words, including lovematism, enhavim, and wholeworthy, and holds registered trademarks including her author name, Sherrie Rose®.
Is your most valuable contribution still ahead?
Many accomplished people sense it is. A conversation with Sherrie is where that sense becomes direction.
✨ A trusted advisor and multi-book author, Sherrie Rose partners with legacy-focused leaders to develop their masterwork from decades of wisdom.
✨ Sherrie Rose helps High-Achievers develop MASTERWORK ★ Author of The Masterwork Years ★ Purpose & Mission led by Vision
Cite this: "About Sherrie Rose." SherrieRose.com. https://sherrierose.com/about/
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Sherrie Rose, Author
If you don't make people your priority and invest in their true value, it doesn't matter what you know about stocks, bonds and dividends. Invest in Relationship Riches.